2025

A clearer first impression.

The project focused on replacing a fragile marketing setup with a bilingual structure the team could actually manage.

Primary goal

The rebuild made content updates easier, improved first-impression trust and prepared the site for future CMS use.

Challenge

The existing site struggled with language consistency, clear messaging and a content structure the team could maintain.

The product needed a public website that felt more trustworthy for both ads and organic traffic.

Weak conversion hierarchy

Difficult content updates

UI and content were too tightly mixed together

Solution

I rebuilt the experience around clearer service messaging, bilingual structure and future CMS compatibility.

Structured locale-aware routes

Clear service and case-study architecture

Improved trust signals and CTA flow

Capabilities

Content

Easier to update

Trust

Stronger first impression

Scalability

CMS-ready base

PHPCodeIgniter 4MySQLNext.js

Project brief

Offer and page structure

Bilingual frontend implementation

Conversion-aware UX direction

SEO-ready technical setup

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